How to give a new life to products

In the end, one could say that circular economy is structured around a philosophy based on the so known “7Rs”: redesign, reduce, reuse, renew, repair, recycle and retrieve products to give them new uses or all of their possible uses. It is, in a way, what for decades our grandparents did, when they always used the same bottles to go to the store for certain drinks or when they converted things they no longer used in others, as now do hipster bars when they turn jam pots into glasses.

Applying the larger-scale model, as some pioneering cities make, implies having all the actors in society implied and being able to go beyond the most obvious solutions. In Peterborough, a British city that already functions as an authentic circular city, people use the bags in which cafes sell coffee to convert them into bags and handbags. And everything that cannot be used for new uses is used to generate electricity in an energy facility.

Some big multinational companies also try to become circular, such as H&M. In the case of fashion companies, they focus on the collection of clothes in their establishments. Customers can leave clothes they no longer use in their stores and these will be converted again into raw materials to make new clothes.

All these measures, like repairing appliances before throwing them, are supposed to be a saving, which implies an improvement in the finances of those who are benefiting from the structures of the circular economy, but, above all, they have a direct impact on your footprint in the environment. The circular economy helps to solve the high load our modes of consumption impose on the environment.