Several international initiatives launched in recent years recognise that tackling plastic pollution at the scale it requires means coordination between governments, businesses and industry groups – no single actor controls enough of the plastic value chain to solve it alone.

Cloma: the Japanese business alliance to clean the oceans of plastics

Cloma brings together Japanese businesses across the plastics value chain – from producers to recyclers – with the shared goal of reducing the plastic waste that ends up in the ocean, reflecting Japan's position as both a major plastics producer and a country highly exposed to marine plastic pollution.

A global coalition to reduce the use of plastic

Beyond Japan, broader global coalitions bring together companies, NGOs and governments around commitments to reduce virgin plastic use, increase the proportion of recycled content in packaging, and invest in the collection infrastructure needed to make those commitments achievable.

Europe and its strategy to be a Circular Economy

Europe's own strategy ties into this global picture through its Circular Economy Action Plan, which sets binding targets for plastic packaging recycling and recycled content – targets that, in turn, drive demand for the sorting and recovery technology needed to actually meet them.

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